Slow website speed affects Google rankings.
As we know Google's core principle is: "Focus on the user and all else will follow." With this statement it’s important for us to know that Google is all about positive experiences for their users. Often overlooked when building a website is the time it takes a website page to load. Web page speed and performance is very important to the user experience. If your site is too slow, you’ll not only be losing visitors, but also potential customers. Studies have shown that users start to drop off at load times of 4 seconds or more and Google recommends a page load speed of 3 seconds or less. Google has also started to factor a website’s speed into account in SERPs search rankings, so when optimising your site’s speed, you should take everything into consideration. Every millisecond and KB counts. ...Read More