
Adwords Landing Pages & Quality Score
Over the years Google Adwords (PPC Marketing) has become ever more popular and a necessity for many businesses, particularly those that sell online. But companies often forget the importance and benefit of creating the ideal "landing page experience" for those visiting the site. If the searcher isn't engaged, the dreaded high bounce rate which can be viewed in Google Analytics becomes inevitable. At NW Design we work closely with our PPC clients and help to improve their landing pages, making sure that when potential customers hit the site, they stay there. If you can imagine the person searching for your product/brand/service as a dog follows a scent. Once the dog loses that scent they begin to retrace their steps and start again. In this metaphor, if they don't find your product, they will start to look elsewhere. The web user is following a scent, a solution to a problem or a product so when they hit your landing page the scent will continue or come to a sudden end causing the searcher to go back and look elsewhere. When we customise landing pages, we do so for each Adwords, Adgroup and follow a few simple yet highly important rules. ...
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