Blog Posts in Category Digital Marketing

Online Reviews | Digital Word-Of-Mouth
Feb201901

Online Reviews | Digital Word-Of-Mouth

As more of us start to spend more and more time online we’ve realised that reviews are an important part of life, this goes for both businesses and consumers. How often have we checked a companies reviews before booking a hotel, purchasing online or booking a table at a restaurant? The ability to find out what other customers think has never so easy, how does your business handle reviews? ...

Read More
Grow your business with Facebook Ads.
Aug201619

Grow your business with Facebook Ads.

Did you know that Social media has been found to be one of the most effective digital advertising channels for getting more impressions, clicks and conversions? Facebook ads has proved extremely popular and often up to x7 times more affordable than Twitter advertising. ...

Read More
Google Adwords positions 1 & 4 Show increased CTR
Apr201626

Google Adwords positions 1 & 4 Show increased CTR

So a recent study made by Adobe Media Optimiser finds that the Paid Google SERPs (Search Engine Result Page) may be more beneficial to retailers who down bid their CPC and aim for position 3 or 4 as opposed to number 1 and 2 paid place. ...

Read More
Improve your SEO and make customers happier in 2016 - Website and Page Speed
Jan201601

Improve your SEO and make customers happier in 2016 - Website and Page Speed

We all hate waiting and when it comes to the web, you have a limited window of opportunity to impress. If much of that window is spent waiting for a web page to load than navigating a site you’ve already blown it. Page load, page speed, download times – there are many names associated to this but it layman terms it means “how long does it take my website to load”. Page speed has become an important ranking factor and we’ve many reasons why you should care. Customer satisfaction and search engine optimisation. We’ve always been keen on website optimisation, which is why we try and save every kb we can. Earlier this year our youngest member of the team (software engineer Matt) started to develop our in-house framework and CMS RedPrism. The main reason for this was speed and security. ...

Read More
Leaflet Design Standish - Advanced Supplies
Oct201502

Leaflet Design Standish - Advanced Supplies

NW Design, a graphic design agency in Wigan with a passion for design and it’s this passion that has helped us provide creative solutions to companies, looking to expand their market share or develop their brand. ...

Read More
Local SEO Citations
Jun201511

Local SEO Citations

Understanding Citations A citation is an online reference which refers to your business's name, address & phone number commonly known in the SEO world as (NAP). Like inbound links to your website, Google have started to use citations to evaluate the online authority of your business. Unlike links, citations don't need to be linked to your business's website in order for Google to credit you for them. So having you NAP listed in plain text on the likes of a free listing on SCOOT is just fine. What we call a partial citation is one which includes only part of your NAP; this could be maybe your name, contact number, or name & address. This is better than nothing at all but it isn't as beneficial as a full citation. A full citation should include your full business's NAP, it doesn't matter how it's listed horizontally or vertically but it "IS" important to be consistent. For your citation to help your business's local SEO it's important that it matches the exact details on your website and Google+ Local Business page. What format you decide to use is irrelevant but what is important is that you pick one format and stick with that. Your NAP needs to be 100% consistent in the name, (abbreviations? Plc?), address (suite number? floor?), and phone number (+44? spaces or no spaces?) used when building citations. ...

Read More
Printed Newsletter Design...
Oct201317

Printed Newsletter Design...

If you have products to sell or need to communicate on a regular basis with your customers or clients, a well designed newsletter can be an effective means to display your range of services. At NW Design, we love to take data driven excel spreadsheets or badly drawn up word or publisher files and transform them into attractive pieces of design - that make the content compelling, relevant and clear. We can help with establishing the right content and style for your message and this is often a wonderful way to keep your name in front of customers or prospects. ...

Read More