Adwords Landing Pages & Quality Score
Jul 2015 06
Over the years Google Adwords (PPC Marketing) has become ever more popular and a necessity for many businesses, particularly those that sell online. But companies often forget the importance and benefit of creating the ideal "landing page experience" for those visiting the site. If the searcher isn't engaged, the dreaded high bounce rate which can be viewed in Google Analytics becomes inevitable. At NW Design we work closely with our PPC clients and help to improve their landing pages, making sure that when potential customers hit the site, they stay there. If you can imagine the person searching for your product/brand/service as a dog follows a scent. Once the dog looses that scent they Read more...
Westhoughton Restaurant Website Design - Provenance
Jun 2015 17
We were recently asked to create a fully responsive website for a new business venture Provenance Food Hall & Restaurant in Westhoughton. Being local we have witnessed a fantastic transformation of what once was the old Toymaster store on Market Street into what is now Provenance Food Hall & Restaurant. We were initially briefed to create a traditional looking brand for the entire business which was to include the shops signage, packaging, social media, photography and even branding of the top of the range EPOS system they were having installed. We even got our freelance Wigan based Photographer Mike onboard to take photos of the beautiful interior, exterior and delicious looking food. We Read more...
Local SEO Citations
Jun 2015 11
Understanding Citations A citation is an online reference which refers to your business's name, address & phone number commonly known in the SEO world as (NAP). Like inbound links to your website, Google have started to use citations to evaluate the online authority of your business. Unlike links, citations don't need to be linked to your business's website in order for Google to credit you for them. So having you NAP listed in plain text on the likes of a free listing on SCOOT is just fine. What we call a partial citation is one which includes only part of your NAP; this could be maybe your name, contact number, or name & address. This is better than nothing at all but it isn't as Read more...
School Student Handbook Design
May 2015 14
We create beautiful brands and marketing material affordable to Schools, FE and Colleges in and around the Northwest. These include a number of services from a simple leaflet, poster, popup stands to prospectus and student handbook design. At NW Design we are extremely proud of the highly creative and distinctive brochures that we produce for our clients. Not only will your school benefit from a professionally designed prospectus but we can also create branded student handbook like the 24 page handbook we recently designed for the Liverpool School of English. This new 24 page student handbook goes hand in hand with the schools prospectus keeping the brand inline between the two pieces of Read more...
Walk of Memories Charity Leaflet
Apr 2015 23
We have been working with Wigan and Leigh Hospice for a number of years now and they on some absolutely fantastic events to help raise the much needed funds to keep the hospice running. It was great to visit the local Hindley Branch of Royal Bank of Scotland and see our leaflets proudly displayed on their counter. It's great to see all the businesses of Hindley and surrounding areas by helping to support such a great cause. This year the Hospice have come up with something somewhat different to the other high adrenaline events which they run, "The Walk of Memories". Taken from Wigan and Leigh Hospice website the Walk of Memories will consist of the following. "Our Walk of Memories sponsored Read more...
Google announce that Mobile-Friendly sites will contribute to their SERP ranking algorithm
Mar 2015 09
Well it's inevitable that the search engine giant Google would finally be using mobile-friendly factors in their search engine results page (SERP) ranking algorithm. Matt Cutts announced a number of years ago that Google would eventually be giving "bonus points" to sites that offered a mobile version in the bid to increase overall user experience. This is just one of the many routes Google has gone down to make the web a better place and more user friendly. The Mobile-Friendly factors go hand in hand with Optimised Web pages and this means that SEO is no longer about cramming key words within Heading tags to increase your organic rank in Google, It's much more sophisticated and evolves daily Read more...
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