Google Adwords positions 1 & 4 Show increased CTR
Apr 2016 26
So a recent study made by Adobe Media Optimiser finds that the Paid Google SERPs (Search Engine Result Page) may be more beneficial to retailers who down bid their CPC and aim for position 3 or 4 as opposed to number 1 and 2 paid place. Google recently removed their right-hand sidebar that contained paid results and replaced this with an additional paid result at the top of their search results and another three at the bottom of the page which appears after organic results. Since this sidebar was removed their analysis has shown that CPCs (Cost Per Click) dropped while CTRs (Click Through Rate) increased. Adobe's findings were published in their April 2016 Advertising Report, which analysed Read more...
What is Saddle Stitching? - Print Lingo
Apr 2016 22
Having been in the design and print industry for over 35 years, we thought we'd start to create informative blog posts about the different types of print and print related lingo that often confuse clients. So our first topic is what does "Saddle Stitch" mean? Within the Printing industry, the term saddle stitching relates to a conventional bookbinding process and is most effective on books/brochures with no more than 72 pages (depending on stock weight). Saddle stitching is a method, where folded papers are gathered together and then stapled through the fold line with metal staples. The staples pass through the outer folded sheets and then closed between the centre-most pages. Predominantly Read more...
Engino UK - Gadget Show live 2016 #GSL16
Apr 2016 01
Since the beginning of March 2016, we've been working with Engino, an established toy manufacturer on a mission to make it in the UK. Engino already has a significant presence in Europe, with their manufacturing plant in Cyprus. They've decided to target the UK market and compete with the likes of Lego, K'NEX & Meccano. Since we've been working with EnginoUK, they've already received orders from Ireland's largest toy superstore and some smaller independent toy stores on UK mainland with other larger retailers expressing interest in their products. Engino manufacture construction toys aimed at children aged 6+ and these include a range of new solar & robotics construction kits aimed Read more...
Cast Iron Design for Team Ironworks Wigan
Feb 2016 22
For some years, we've been working with Wigan's premier bodybuilding specialists. With over 30 years of training under their belts, there’s very little they haven’t seen or heard about in the world of bodybuilding and their passion for the sport has been the driving force behind the IRONWORKS brand. In 2010, they opened up a 1200sq/ft one stop bodybuilding superstore that offers a massive selection of the most up to date products in the world of bodybuilding & fitness. Many years ago we were asked to develop the Team Ironworks logo, a tough and rugged brand designed for the most serious hardcore athletes. Since then we've worked with Team Ironworks to produce a number of marketing Read more...
Small Business Sunday Event 2016
Feb 2016 15
On Thursday, we travelled down to Birmingham for our second visit to the Small Business Sunday Winners Event held at the ICC. Every Sunday evening ex-Dragons Den star Theo Paphitis, an entrepreneur passionate about small businesses selects six companies from those who tweet him about their business and what makes them different. On a Monday evening, he re-tweets the selected businesses and they then become part of the #SBS winners club. We won our SBS award on the 14-12-14, just before Christmas and attended our first event in January 2015. Once a year Theo then invites the winners to an all inclusive event of talks, networking, questions and food and drink! This year the entrepreneurial guest Read more...
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