We all hate waiting and when it comes to the web, you have a limited window of opportunity to impress. If much of that window is spent waiting for a web page to load than navigating a site you’ve already blown it.
Page load, page speed, download times – there are many names associated to this but it layman terms it means “how long does it take my website to load”. Page speed has become an important ranking factor and we’ve many reasons why you should care. Customer satisfaction and search engine optimisation.
We’ve always been keen on website optimisation, which is why we try and save every kb we can. Earlier this year our youngest member of the team (software engineer Matt) started to develop our in-house framework and CMS RedPrism. The main reason for this was speed and security.
For people wanting something a little more bespoke and unique in 2016 we developed RedPrism. For a premium, you can have a fully responsive website, built on our much bespoke CMS Framework running the latest version of PHP7. The result is an ultra-secure platform that is lightening fast! Matt is ultra keen on security and speed and spent a long time developing this framework. We did some initial security testing on some local competitors offering “bespoke design” and some of the results we found were pretty scary. These tests showed a lot more positivity when running against our framework RedPrism.
We’ve all been there, long load times leave us and our clients frustrated but a happy customer is more likely follow through with a conversion, resulting in better sales and better word of mouth. Start by keeping your customers and clients happy by making your pages and website quick to load whether they view on desktop or mobile/tablet device.
They certainly are, many years ago Matt Cutts announced that Google was to start site speed as one of its search engine ranking factors. Google is all about user experience and they understand that what is good for humans is good for them. Please remember that by increasing your page speed you are doing something to get you ahead of your competitors rather than something Google will punish you for if you don’t meet certain criteria.
The biggest load on a website is images, and we’ve seen many sites upload full res, 300 DPI images as their logo and scale them to 200x50px a total file size of 3.5mb being loaded on every page! The correct file size that had been optimised and saved at the right dimensions resulted in only a 20kb size. If your site has a hero slider, make sure those images are optimised or reduce the number of slides. For other images, there are some image optimisation tools to help you with this, Compressor and TinyPNG.
Google Page Speed Insights, GT Metrix & Pingdom tools are a great starting block in helping you highlight areas you could improve but similarly to most validators’ they aren’t fool-proof and it’s always advised to have a web developer check over any problem areas.
We can certainly help; some results can only be as good as the code of the site, though, so results can vary depending on how well your initial site was coded. If you’ve got a site that loads slowly or if page speed is crucial in your next website build, then please feel free to contact us.