Website Optimisation

Let us help to speed up your website

It’s a known fact that many website owners end up increasing their website loading time due to instaling plugins, components, modules, templates & scripts which can affect the overall loading time and page speed. With Google declaring page speed is to have much more of a relevant ranking factor, slow loading times could adversely affect your ranking in the search engine results and hinder user experience.

NW Design offers a comprehensive website optimisation service which measures your website loading time and the number of database queries before making changes that will reduce the server load and make your website go faster.

If your website is running slow it may be from a variety of different reasons. Our website optimisation services tackle these bottlenecks from a variety of different directions. Some of our services will substantially speed up your site and others will fine tune the overall performance.

Why does webpage speed matter?

Remember the olden days of the World Wide Web, the days of dial up? Do you remember how annoying it used to be when viewing a website and it would take forever to load? Google is now all about the “user experience” and has recently increased emphasis on the time it takes web pages to load. Website loading time is now becoming an important ranking factor and also plays a major role in the Search Engine Optimisation (SEO) process. Optimising a website for speed matters because it makes for a better user experience. Slow loading websites often put visitors off and they click away to another website before your website has even loaded.

If you are looking for a way to deliver content faster to your website visitors, we can help accomplish the task in an effective and cost effective manner.

NW Design Website Optimisation

Our website optimisation service will investigate and optimise the following aspects of your website. We’re surprised to see the amount of people that upload images that are 2mb plus when a 200kb file will be ample. Let us squeeze the last kb from your images without losing any visual quality.

  • Use a Content Delivery Network (CDN) to deliver scripts/images
  • Combine and/or minifying the CSS/Javascript
  • Compress CSS and Javascript files
  • Defer parsing of JavaScript
  • Optimise/compress images
  • Enable gzip compression
  • Specify image dimensions
  • Ensure caching is used
  • Leverage Browser Caching
  • Add Expires headers
  • Minify HTML
Not only that but optimising your website could save you money in the long run, by reducing bandwidth you could reduce the size of your hosting package.