Slow website speed affects Google rankings.

Slow website speed affects Google rankings.


As we know Google's core principle is: "Focus on the user and all else will follow." With this statement it’s important for us to know that Google is all about positive experiences for their users. Often overlooked when building a website is the time it takes a website page to load. Web page speed and performance is very important to the user experience.  If your site is too slow, you’ll not only be losing visitors, but also potential customers. Studies have shown that users start to drop off at load times of 4 seconds or more and Google recommends a page load speed of 3 seconds or less. Google has also started to factor a website’s speed into account in SERPs search rankings, so when optimising your site’s speed, you should take everything into consideration. Every millisecond and KB counts.

Our Website Speed Optimisation Packages

We offer an affordable Website Speed Optimisation package that will overhaul your site allowing your users to speedily browse your site. Here are just a few basic and general suggestions we use for improving a website’s performance.

  1. Defer Loading Content When Possible
  2. Use External JS and CSS Files
  3. Use Caching Systems
  4. Avoid Resizing Images in HTML
  5. Stop Using Images to Display Text
  6. Optimize Image Sizes by Using the Correct File Format
  7. Look at tidying Code
  8. Load JavaScript at the End of Pages
  9. Use a Content Delivery Network (CDN)
  10. Optimize Web Caching

Website Speed Optimisation Conclusion

With more and more users now using tablets and mobile phones to view websites now is the time to start optimising the speed of your websites pages. Not only will it make your users happy but you could save money by downgrading your hosting package as all the above points help reduce server bandwidth saving you money. Call us today for free help and advice 0161 327 2131