The end is nigh for Google Analytics 3
Universal Analytics (GA3) will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.
Throughout April and May we’ve been busy setting Google Analytics 4 up (GA4) for a number of our customers.
At present, it is better to run both Universal Analytics and Google Analytics 4 in parallel, so by July 2023, you’ll have YoY reports to compare.
The whole GA4 isn’t fully there yet but it is on track to being more powerful than the current much loved Universal Analytics.
Don’t leave it too late to implement GA4 if website data is important to your business.