Perfect Decking's Website: A Seamless Blend of Design and Functionality
In a world where first impressions matter more than ever, having a visually captivating and user-friendly website is an absolute necessity. That's exactly what Perfect Decking, a company with over
23 years of experience in creating beautiful outdoor spaces, understood when they embarked on their journey to rebrand and revamp their digital presence. Based in Macclesfield, Perfect Decking entrusted us with the task of breathing new life into their online identity.
Perfect Decking: A Legacy of Excellence
Perfect Decking, originally hailing from Brighton, is a company renowned for its expertise in designing and building exquisite outdoor decking spaces. With over two decades of experience under their belt, they have transformed countless gardens and commercial spaces into functional and aesthetically pleasing extensions of the home and business. Their reputation for craftsmanship and attention to detail is well-deserved, but their outdated website was in dire need of a facelift.
Out with the Old, In with the New
Perfect Decking's previous website, a basic HTML site constructed more than 15 years ago, was a testament to their dedication to decking but not to the digital realm. In a world where potential customers judge a business within seconds of landing on its website, Perfect Decking recognised the importance of modernisation. That's when we stepped in to help.
The Perfect Decking project was a comprehensive overhaul, focusing on ensuring that their online presence reflected the same level of excellence as their decking services. The new website was built to be responsive, adapting seamlessly to any device, from desktops to mobile phones. This responsiveness ensures that potential clients can explore Perfect Decking's services from anywhere, at any time.
Colours of Nature: Aesthetic Inspiration
We made sure to integrate Perfect Decking's brand identity into the heart of the website. The company's brand colours, inspired by the natural beauty of outdoor spaces, feature a harmonious blend of greens and browns. This earthy colour palette adds a touch of nature to the digital interface and beautifully complements the outdoor aesthetic that Perfect Decking specialises in.
Maximising User Experience with Google Tools
In addition to the visual elements, the project included the integration of essential tools for a well-rounded online presence. We configured Google Tag Manager and Google Analytics 4, which are invaluable in tracking user interactions and understanding website performance.
Conversion tracking was set up for key user actions, such as clicks on phone numbers and email addresses. This not only helps Perfect Decking measure the effectiveness of their online contact details but also provides valuable insights into their audience's preferences.
Moreover, the tracking of contact and enquiry form submissions ensures that no potential client's interest goes unnoticed. The user journey is smooth, transparent, and leaves no room for frustration. Visitors can easily get in touch and explore Perfect Decking's services with confidence.
Conclusion: A Digital Transformation
Perfect Decking's journey from an outdated HTML website to a modern, responsive, and aesthetically pleasing online platform is a testament to the power of a well-executed digital transformation. We specialise in web design and creation for small businesses and the understanding of Perfect Decking's brand allowed for a harmonious blend of design and functionality, giving the company the edge it needed in the digital age.
Perfect Decking Macclesfield have a stunning new website, inspired by the colours of nature and armed with powerful tracking tools, not only reflects their excellence in the world of decking but also paves the way for even greater success in the digital landscape. With this transformation, Perfect Decking is poised to make an even more lasting impression on their customers, both online and in their backyards.
If you’d like a new website for your business, why not contact us today.