For many users, Facebook is a social excursion only – it's a place where friends can catch up, share photos and let the world know all the things they “Like.”
For business owners, Facebook is so much more. It's a place to build a page designed to directly interact, engage and introduce customers to products, services and the messages, motivation and branding that make your company unique.
Why is it important to build a company page on Facebook? For starters, the website has 1.3 billion active users per month. There’s simply no more vast, available, free form of advertising in the world. Of that number, 48% log in every single day.
Still not impressed? Let us do some number crunching.
- Every 20 minutes on Facebook, 1 million links are shared.
- Every 20 minutes on Facebook, 3 million messages are sent.
- Facebook is available in 70 different languages.
- 48% of 18-34-year-olds check their Facebook page before leaving home in the morning.
- 28% of 18-34-year-olds check their Facebook page before they even get out of bed.
Facebook allows business owners to have both personal and business pages, and at NW Design, we make it our business to offer the most comprehensive, creative and professional Facebook design service in the market today. Whether you are promoting your business as a whole, a single event or a new product, we can create a Facebook page that will engage your target audience, promote your idea, merchandise or event, and open up untapped markets that traditional advertising just can’t deliver to you.
Doesn't every Facebook page look the same?
Absolutely NOT!!! Facebook allows for a variety of fantastic applications and add-ons that can transform the standard profile page into whatever you want it to look like, with potentially limitless multimedia and interactive add-ons. This enables us to add photo galleries, embed videos, audio greetings, polls, and all sorts of interactive widgets to make customers’ visits to your Facebook business page a one-of-a-kind experience that they will want to repeat and share with their Facebook friends.
What benefits does a Facebook business page offer?
In addition to the aforementioned statistics about how vast an advertising base you can potentially reach through Facebook, realise that a Facebook business page allows you to interact with customers and possible customers in an informal environment in a real-time format. The minute you announce a new product on your website, you can post a link on your business’ Facebook page and every single person who has “Liked” your business will know about it. Facebook also allows people to comment on your products and services, which gives you sensational insight into what is working well in your business and what needs improvement.
What are the potential problems of a Facebook business page?
Customer service is key and if you're not in a position to keep your customers happy they will quite happily make that known to every other person that likes your page. That then puts the ball back in your court of how you respond to that particular person and your pages followers. Remember to always treat customers and those who engage you on Facebook with the utmost in respect and courtesy.
Please contact us today on 0161 327 2131 so that we can discuss your Facebook tab or timeline needs, or you can contact us here.